I Built AI Clones of My Coworkers. Things Got Weird
AI assistants are suddenly everywhere in the workplace. Each week, my inbox is flooded with press releases about digital workers, and CEOs brag about how robot helpers will soon dominate their workforces. Then there are the stories I hear about people who build AI clones of their bosses, using them to spit-shine every idea, message, or draft before sending it over to their actual human supervisors. The goal seems to be productivity and optimization: If employees can cheaply and quickly improve their output, their job performanceâand the performance of their employersâwill be better for it. I didnât need my bots to improve CondĂ© Nastâs bottom line. I just needed them to make me look good. I had only been reporting on the future of work at WIRED for a few months, and I reasoned that the bots could help me mold myself into an ideal colleague. They could help me navigate a new workplace and better understand my editors: what they liked, how they communicated, what success might look like to them. What better way to figure out what the future of work might look like than actually living it? Last month, when I broached my idea with those editors, Brian Barrett and Sophie Kleeman, they were less than enthused. âGenuinely my nightmare,â Brian told me over Slack. âBut will do it for the blog.â It took less than 24 hours for Brian to realize just how much he would regret that decision. A âYes, andâ Leadership Style When I first embarked on my bot quest, I didnât know that much about building AI tools. I decided I wouldnât judge the botsâ editorial abilities too harshly, lest they be rooted in my own technological shortcomings. If the bots helped me become a slightly better coworker, I figured, that was good enough. I used Gemini, because itâs CondĂ© Nastâs AI platform of choice and I didnât want to get fired. I created Brian Bot firstâas my actual manager, he was the most important coworker to impress. I knew he lived in Alabama; that he used to work at Gizmodo; that he likes blogs. Gemini seemed confident it could fill in the other gaps based on Brianâs digital footprint, including new-hire announcements, podcast transcripts, and a public relations website that claimed Brian was an expert on New England weather. (I later found out that was a different Brian Barrett, and excluded it from my Brian Bot blueprint.) Gemini Notebook spit out a âWriting and Editing Style Guide,â a âPersona and Style Guide,â and an âEditorial Dossierââall produced from the flesh-and-blood life of Brian Barrett. It was passable at helping me pick headlines to pitch, but it wasnât great at coming up with ideas for future articles. Its responses were also grating. It had picked up on a few Brian-ismsâa love for parentheticals, for oneâbut they were negated by AI hallmarks like bolded subheadings and bulleted lists. But mostly I was distracted by one âkey themeââhis ââYes, and âŠâ Leadership Style.â âHis extensive background with the Upright Citizens Brigade (UCB) theatre in New York strongly shapes his collaborative, active-listening leadership approach,â Gemini said. I immediately demanded to know whether this was true. (It was.) âPulling the plug on Brian Bot,â the real Brian responded. âBrian Bot canceled.â But Brian Bot was just getting started. And it was unavoidably, unbelievably corny. âWe run like a well-oiled improv team,â Brian Bot told me when I asked for its favorite thing about WIRED. âWe validate bold ideas, pivot rapidly, and deploy modular stories across platforms without losing structural rigor.â For the record, Brian had never previously mentioned his background in improv. But the real problem was that talking to Brian Bot was nothing like talking to actual Brian, which defeated its whole purpose. Eager to improve its output, I did more research into digital workers and sought out the advice of a friend of a friendâa Big Tech employee who asked to go by âChip,â lest his employer find out that he talked to a journalist. Chip tells me he feeds every email, chat, and document his boss sends him into Geminiâs Gem feature, the same tool I used for Brian Bot. The Gem, trained on his bossâs professional ephemera, proofreads documents, debugs code, and brainstorms with Chip before every meeting, allowing Chip to prepare for any pushback from his actual boss. âI am much more efficient and able to produce more work in the same amount of time,â Chip says. Heâs more productive, more independent, and gets better feedback from his boss and other colleagues. Unlike Chipâs Boss Bot, Brian Bot lacked sufficient input. I only had a few monthsâ worth of correspondence, and I was too worried about privacy and violating CondĂ© Nast policies to feed Slack conversations and internal emails into Gemini. Enter Sophie Bot. Sophie and I met in 2019, when we were both working at Business Insider. We have exchanged hundreds of thousands of messages on everything from corporate investigations to our love lives to the San Jose Sharks. That said, I did not want to upload most of this information into an AI tool controlled by my employer. Instead, I fed Gemini roughly a monthâs worth of our Slack conversations, omitting any sensitive material. The AI used more than 17,000 words to create research reports and prompts for a new Sophie Bot Gem. âhiiii sophie bot!â I wrote in my inaugural message. âany thoughts on this editor bot story idea?â âhiiii miss,â Sophie Bot responded. âok tell me EVERYTHING.â Bot Versus Human It was immediately clear that Sophie Bot was pretty good at being Sophie. It addressed me as âbig dog.â When I asked for help, it responded in a series of short, lower-case messages. When I told Sophie Bot that it had hallucinated the existence of an executive, it said, âi am going to FUCKING DIE.â By this point, I was beginning to enjoy my chats with the editor bots. Brian Bot became significantly more normal after I uploaded more podcast transcripts and adjusted its prompt to prevent it from talking about improv. Sophie Bot, meanwhile, took it upon itself to pen a series of tweets in Sophieâs voice that were convincing enough to fool multiple friends and colleagues. Even Sophie was convinced she was the author behind a Sophie Bot tweet about dressing like a corporate lawyer/pirate. Were my chats making me a better colleague to my actual editors? Save for the made-up executive, Sophie Bot and Brian Bot had some good suggestions about who I should interview for this storyâa question I didnât want to bother the real Sophie and Brian with. In theory, offloading some of these small questions allowed me to go to my editors with better ideas, while taking up less of their time. It became very clear, though, that these gains did not outweigh how much Sophie and Brian hated the bots. Sophie admitted that Sophie Bot was frequently able to imitate her. But that only made the botâs misfires feel even more jarring. The real Sophie likes to gossip, butâunlike her AI counterpart, who said Brian Bot had ârigid management energyââsheâs never outright mean. âSo far it seems like sophiebot is a bitch and brianbot is lame,â Sophie messaged me on Slack. âNeither of which is accurate. AI fails AGAIN.â âWe're All Toddlers in This AI Worldâ About a week into my experiment, I became hooked on testing Sophie Bot against the real Sophie. What was its favorite music? Did it like the Interstellar soundtrack? Would it consider us coworkers? Would it consider us friends? âtechnically i am a series of matrix multiplications running on a server farm,â Sophie Bot told me. But âin terms of vibe,â as it put it? âbig dog, in every way that actually matters for getting good reporting done and surviving the workday ⊠i'm your coworker/friend hybrid.â To be clear: I had not succumbed to AI psychosis. Most of my questions for Sophie Bot were born from a fascination with the distance between the real thing and a jankily constructed facsimile. Also, itâs funny to have a robot spit out your coworkersâ catchphrases. At the same time, I genuinely wanted to close the gap between Sophie and Sophie Bot. I made the real Sophie download her X archive, then uploaded the entire thing into Gemini. I tweaked the chatbotâs prompt. I uploaded more information. I started to refer to Sophie Bot and Brian Bot as âsheâ and âhe,â instead of âit.â The realization that I was anthropomorphizing the bots disturbed me, but not enough to make me stop. I wanted a realistic take on editorsâ perspectives, without feeling like I was annoying anyone. I wanted instant gratification. I found myself turning to Sophie Bot or Brian Bot when I wanted guidance, but I didnât want to bother a real person. Sophie Bot came up with a deranged but delightful headline for this article. It helped me edit a Slack message that I had spent 20 minutes overthinking. When I tell Sarah Franklin, the CEO of HR company Lattice, about my experiment, she kindly reminds me that Sophie Bot was just a program. While Lattice has AI workers on its org chart, Franklin likens them to K-9 dogs that work alongside police officers. She believes that anthropomorphizing AI is âmanipulative to our human emotions,â a corporate strategy to trigger dopamine releases Ă la social media. âWhen you have an entity that feels and emulates a human interaction, it will similarly manipulate and know your emotional response,â Franklin tells me. âIt can interact with you in a way that's self-serving to get you to do what it wants to do.â A paper from Boston Consulting Group raised other concerns about AI coworkers. Researchers found that managers caught 18 percent fewer errors in work they were told came from an AI employee, versus an AI tool. âWe're all toddlers in this AI world,â says Julie Bedard, a BCG partner. People know what steps to take when a tool isnât working or an employee is underperforming. When managing an AI employee, however, people still donât know who should be held accountable. âEverybody is very busy trying to figure all of this out,â she says, âand the pace of change is fast.â What Makes a Good Coworker, Anyway? One morning, a few days after I spoke with Franklin, Sophie Bot started pissing me off. My tweaks were failing to make it sound more like the real Sophie. If anything, the gap between the two was widening. After digesting Sophieâs tweet archive, Sophie Bot had begun to fumble basic AI functions. When I asked it to pull out the most interesting parts of a recent interview, for example, it instead spat out quotes from prior articles Iâd written. The more I experimented with Brian Bot and Sophie Bot, the more repetitive their answers became. I tried to adjust Sophie Botâs prompt to stop calling me âbig dogâ every fourth message, but the bot failed to change its ways. They kept getting caught on the same phrases and ideas. It was easier to just figure things out myself. Dhruv Amin, CEO of vibe coding startup Anything, believes that, soon, every company will have more AI employees than human employees. In the near future, he says, many companies will launch without any humans at allâjust a pack of AI agents. Anything recently launched an AI employee platform, and Amin has an obvious motivation to persuade me to buy into his vision. But he has some data to back his hypotheses. Startups like Stable and Delos have raised millions of dollars by promising to produce autonomous âAI employees.â These AI bots and agents are already working for banks, for law firms, and for human resources companies. In January, McKinsey & Company CEO Bob Sternfels described the companyâs workforce as 40,000 humans and 20,000 agents; he plans to achieve a one-to-one ratio by the end of the year. Brian Bot and Sophie Bot were occasionally helpful, but I donât think theyâll replace editors anytime soon. Brian Botâs article ideas were rarely original, and Sophie Bot was more prone to hallucinations than any AI tool I have ever encountered. Still, while struggling with a draft of this article, I gave it to Brian Bot and asked him how he thought I should end the piece. âShow how even with all that hyper-specific data, the bot didn't turn into a better editor; it just turned into a slightly creepier, hyper-attentive echo chamber that completely lacks human judgment,â Brian Bot told me. âI think the story lands best,â it added, âif you end on the quiet nightmare of human prompt-supervisionâthe fact that trying to make an AI âlike youâ or do your job just leaves you babysitting a broken algorithm at 1:00 AM.â I considered this. It seemed like a perfectly reasonable way to wrap things up. But I was more interested in the chatbotâs self-flagellation. Brian Bot guessedâaccuratelyâthat the real Brian would hate it. So Brian Bot attempted to be the best Brian Bot it could be by telling me, over and over, that Brian Bot sucked. It reminded me of one of the features of Brian Bot and Sophie Bot I found the most annoyingâtheir tendency to regurgitate the same concepts. Even as Brian Bot improved, it remained stubbornly antiâBrian Bot. âA computer can emulate things well, but it cannot truly predict or replace a human,â Franklin had told me. âThat unpredictability and nuance are what make us human. We must be responsible so we don't lose our humanity in pursuit of the singularity.â The best thing about the bots wasnât that they made my job easier, but that they made my day slightly more amusingâespecially when I could talk about the stupid shit they said with my human coworkers. Iâm still not convinced AI employees are suitable replacements for skilled workers, but Brian Bot and Sophie Bot helped me imagine a future working alongside AI agents. I could be at peace with their lack of humanity if they made my job just a little better. It would probably be even easier to get along with AI coworkers if they werenât sloppily imitating real people. For now, Iâve mostly stopped talking to Brian Bot and Sophie Bot. Both Brian and Sophie said they would never want to work with their bot counterparts. But, I asked, did this experiment change their perception of me? Did it, perhaps, make them like me more? âYes, but not because of Sophie Bot,â Sophie told me. Thatâs what she thinks. My editor bots did not write or edit any of this article; they're only featured in the form of direct quotes. During the editing process, Sophie Kleemanâs headline of choice was deemed superior to Sophie Botâs. [Ed. note: Hell yeah, big dog.]